




Get ready to step into a world where reality is turned on its head! The Upside Down Museum in Amsterdam is not your typical art gallery; it is a vibrant, surreal, and high-energy playground designed for those who love to create, explore, and play. Blending the best elements of an amusement park, a nightclub, and a high-end photo studio, this 120-minute experience is the ultimate way to capture mind-blowing content while having the time of your life.
Located in the heart of Amsterdam, The Upside Down is the largest Instagram museum in Europe. Whether you are traveling with friends, family, or as a couple, you will find endless opportunities for creativity across 25 immersive rooms. Imagine riding the metro upside down, taking a chilly dip in a Dutch ice bath, or stepping into a private jet for the ultimate luxury photoshoot. Feeling energetic? Dive into the voice-activated LED-light ball pit or dance your heart out in your own silent disco session.
This isn't just about taking photos; it’s about the experience. Every corner of the museum is crafted to spark joy and challenge your perception of space. Once you have finished capturing your perfect shots, head over to the Upside Down Café. Here, you can unwind and refuel with a selection of photogenic sandwiches, colorful sweets, and their legendary, over-the-top freakshakes. It is the perfect end to an unforgettable two-hour adventure.
Your ticket grants you full access to all installations and the café area. With a duration of approximately 120 minutes, you have plenty of time to navigate every room at your own pace. Don't miss out on the most talked-about interactive attraction in the Netherlands—grab your tickets today and prepare to see the world from a completely different perspective!
Charge your phone and bring a power bank; you will be taking hundreds of photos and videos!
Wear comfortable clothing and shoes that look great in photos but allow you to move freely in the ball pit.
Visit during off-peak hours on weekdays to enjoy the exhibits with fewer crowds for the perfect shot.
The Upside Down Museum stands out as the premier interactive destination in Amsterdam because it perfectly balances art, entertainment, and social media culture. Unlike traditional museums where you simply look, here you become the art. With its massive space and diverse range of themes, it offers more variety than any other selfie museum in the city. It is not just about the aesthetic; it is about the playful, high-quality production value that ensures every visitor leaves with a camera roll full of memories and a huge smile on their face.
The experience is designed to last approximately 120 minutes, which gives you plenty of time to explore all 25 rooms, take photos, and enjoy a treat at the café.
Yes! The Upside Down Museum is a family-friendly destination. Visitors of all ages will enjoy the vibrant colors, ball pits, and interactive installations.